Use Multi-Platform Campaigns
If your company has TV ads, encourage viewers to engage on your social media pages by asking them a question through the TV ad and telling them to post their answer on your page. If you’re targeting...
View ArticleHow To Get Unfriended on Facebook
A survey of 1500 Facebook users showed the following top three reasons for being un-friended: 1. Frequent unimportant posts. 2. Posts on polarizing topics; religion, politics, etc. 3. Crude &...
View ArticleReach Out to Existing Customers and Contacts First
Getting connected with as many customers as possible is the first step in using social as an effective loyalty tool. Before you start buying advertising and worrying about tips and tricks for...
View ArticleShare Successes AND Failures
Customers like to know that you are not just sugar-coating and exaggerating everything you share with them. Sharing your failures will show that your company is real – in the sense that it’s not run by...
View ArticleHijack a Meme
Images generate much more engagement than just text, but creating a visually appealing images can take quite a bit of time. Instead, hijack a meme! You will reap the benefits of using an image that is...
View ArticleCreate a Friend List to Sort Content Faster
Some people have thousands of friends on Facebook – this many people make for a ton of content. Filter that content quickly by creating a list, and adding only people that you know will post content...
View ArticleMatch Your Offline and Online Personas
When you’re creating a Facebook page or a Twitter account, it should match your brand’s personality in the real world. Choose a design language (colours, shapes, textures, fonts) that represents your...
View ArticleAvoid Over-sharing
This applies to both individuals and brands. Yes, sometimes brands can over-share too. A brand may be doing well financially, but that insider information should stay off of social media. Controversial...
View ArticleHow to be Friends with an Employee on Social Media
It’s okay to be Facebook friends with employees, or follow them on Twitter, as long as you remember to interact with them appropriately. If you genuinely like their post, then ‘Like’ it! If they ask a...
View ArticleWhy Your Event Must Be On Facebook
If your event is for the public, not putting it on Facebook could lose you many potential attendees. Creating a Facebook event is one of the easiest ways to share your event with others who will be...
View ArticleHow to Engage Your Audience in a Unique Way
Try promoting a group that your target market may be interested in. This shows them that you are not just trying to get their business, but that you are focused on providing them valuable content as...
View ArticleHow to Download Your Facebook Information
Go to Account Settings, and on the left side click “General”. In small print, at the end of all the options, is a link that says “Download a copy of your Facebook data”. Click this, and then click...
View ArticleHow to See When Someone Unfriends You on Facebook
Using Google Chrome, you can install an app extension called “Unfriend Finder” which will tell you when someone deletes you as a friend on Facebook. The post How to See When Someone Unfriends You on...
View ArticleWhy You Should Post Different Content on Different Networks
It may be easier to share posts on every network, but by doing so you are telling your followers that you don’t really care about social media and you just want your message out there. Don’t do that....
View ArticleWhy ‘Likes’ Aren’t Everything
Just because someone likes your page, doesn’t mean they are loyal to your brand. Clicking the ‘Like’ button requires NO effort, other than actually clicking the button. Focus on the customers who are...
View ArticleHow to Discover How Much Time You Spend on Facebook
An average US citizen spends over 7 hours on Facebook per month. Discover how much time you spend on Facebook with TimeRabbit. TimeRabbit times how long you spend on Facebook in hours, minutes and...
View ArticleHow to Create Captivating Social Media Conversations
Use Rebekah Radice’s 7 C’s to create captivating social media conversations: Be curious; Get creative; Stay connected; Remain consistent; Become coorindated; Stay current; Always capitalize. Click the...
View ArticleWhy LinkedIn Endorsements are Important
According to a LinkedIn infographic on Mashable, endorsements help members build their professional profiles, and make them 4 times more likely to be viewed! Follow the link below to view the...
View ArticleHow to Discover a Brand Advocate
Brand advocates are constantly talking about your brand in a positive manner. They post Facebook updates about the great experience they had at your restaurant; they tweet about the awesome shoes they...
View ArticleHow to Ensure Your Audience Sees Your Posts
Facebook uses a particular algorithm to sort out each person’s News Feed. The more a person likes your posts, the more your posts will show up in their feed. Sending, “Want to see more posts from us?...
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